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A reputation takes years to build. At the time of the internet, it can be destroyed in a few hours. To avoid any spread of rumours, slander on internet, slander and comments on your products or your brands, it becomes prudent to monitor your internet reputation and what Internet users write you online.
For individuals, the issue of online reputation is vital. Indeed, according to a survey conducted by Kelly Services, the internet is now the second way to find a job. 15% of the surveyed French respond that it is essential to be present on social networks to advance his career. Many are the employees who scrutinize Facebook, LinkedIn or Twitter to establish contacts and search for offers in the hope of finding their next job! A candidate in five found his last position following an announcement online between the re-entry 2010 and early 2011, after the companies and recruitment (38%) before even the "mouth to ear" (16%). For candidates, the advent of e-recruitment requires them to monitor their e-reputation.
Companies must also address the web this way. At the time of web 2.0, all know! Internet allowed information both from becoming entrenched in time and spread at a dizzying speed. Indeed, while newspaper share in the trash, the search engine, him, stores all the information he was able to capture and thus forge your reputation e. In addition, a single disgruntled consumer may relay his critics on the Web to be easily read by thousands of Internet users. Companies must both detect information towards them and respond quickly to stop a potential contagion and thus control their reputation e. It is to address this need that Zen-reputation has developed its e-reputation software that allows both to monitor the image of its brands, put in place a competitive intelligence or track the impact of online campaigns.